at SFGRAm, first year was great. All lights worked, many rides were open, something new at the park and attendance was great on warmer days. Later, no coasters running, lights were getting bad(especially the ones at Southwest) and Jim-Reid Anderson retired... who was driving HIP. Covid gave them an excuse to end HIP...although they did do a drive through that was kinda OK...it started by driving backstage under Goliath and through the park. With food and drinks to purchase at Carousel Plaza
Note also, Football games also effected HIP... College and pro, if there was a good game, parks were quiet.
IMHO, when investment firms finish with 6F(Blackrock, Jana etc), I would expect a growth model to be initiated and adding Winterfest at legacy 6F and a slow increase in prices and a new membership model that will be family focused (kids eat free, or kids with parent membership)
At it's core, HIP was to promote and sell Memberships after Labor day/Fright Fest promotions. so post labor day, Memberships were the best cost option for more than 1 visit and generated monthly income for 6F.
Here are 2 interviews with JRA talking memberships and HIP to drive foottraffic. https://www.youtube.com/watch?v=-N2Wo1yFINc and another https://www.youtube.com/watch?v=N71Z6ekI9gI
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Martin Mockenhaupt
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Original Message:
Sent: Nov 21, 2025 08:26 AM
From: Robert Reed
Subject: Holiday in the Park
I was just wondering if anyone misses the Holiday in the Park event? Does anyone have any favorite memories?
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Robert Reed
Assistant Regional Rep
Eastern Great Lakes
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